Santa Ynez’s New Fashion Destination: MER Lifestyle Boutique

At the crossroads of style and serenity, MER Lifestyle brings something new to the Santa Barbara wine country community. Located in the historic Bohlinger Building, MER is more than a boutique, it is a space to experience classic, clean, cool living.

Whether you’re exploring the vineyards of Santa Ynez or strolling through Santa Barbara, MER offers curated collections designed to move with you. Our store features ready-to-wear fashion, active essentials, accessories, footwear, and refined home goods. Each piece is selected to reflect the relaxed yet elevated lifestyle of wine country.

With new arrivals rolling in daily, there is always something fresh to discover, from sophisticated denim to cashmere sweaters, artisan candles, and gifting essentials.

Stop in during your next visit to Santa Barbara wine country and see why MER is quickly becoming a favorite destination for locals and visitors alike.